Retargeting campaigns

Most people do not buy the first time. Retargeting is how you stay in front of the ones who were interested and did not act.

Who to retarget

Website visitors who did not call, video viewers who watched most of it, people who engaged with a post, and your existing customer list for seasonal offers. Each group gets a different message.

Frequency with manners

The cost of retargeting is being annoying. We cap frequency, keep the window short enough to stay relevant, and stop showing ads to people who already converted.

Small budgets, real returns

Retargeting audiences are small, so the budget is small. For most local businesses it is the cheapest incremental work in the account, because you are only talking to people who already showed interest.

What it fixes that cold ads cannot

Cold audiences are expensive because most people are not ready. Retargeting is cheap because you are talking to people who already showed interest: they visited the pricing page, watched most of a video, or messaged you and did not book.

That is why the budget is small and the return is usually the best in the account. You are not buying attention, you are recovering it.

Setting the rules

We cap how often each person sees an ad, keep the window short enough that the offer stays relevant, and remove anyone who has already converted. Then we split the audience by what they did, because somebody who read the pricing page needs a different message from somebody who watched a video and left.

What it costs, and the next step

Starting at $399/mo + ad spend, first week free

Social Media Ads is run by one small team, with the HighLevel CRM included and no long lock-in. If this is the piece you need, it can be added to the Social Media Ads work on its own.

Get the free 20-point audit Call 407-901-3113