Ad creative that stops the scroll

On social, the creative is the targeting. A weak image or opening line costs you every audience you try.

Real work beats stock

A photograph of your own van, your own crew, your own job site outperforms a stock image of a smiling model in a hard hat. People recognise real work, and it signals that you are local.

The first second

The opening frame or line has to earn the next three seconds. Lead with the problem or the result, not the company name, and keep text on the image short enough to read on a phone.

Structure that keeps working

We keep a small set of formats that suit trades and local services: before and after, a short walkthrough, a plain offer card, a customer quote. Then we rotate them so the same image does not keep appearing.

Testing, not guessing

Two or three variations run at once and the winner gets the budget. That is the whole method: let the audience tell you which creative works rather than arguing about it.

What we need from you

Phone photos and short video from real jobs, sent as you go. A before and after, a walkthrough of a finished room, a customer saying thank you. That material outperforms anything a stock library can supply and it takes you twenty seconds to capture.

If you have nothing, we start with a simple offer card and build the library from the first jobs after that.

Keeping it fresh

The same image stops working as people see it repeatedly. We rotate the set on a schedule, retire the weakest performer and replace it with a new capture, so the account never runs on one tired creative.

What it costs, and the next step

Starting at $399/mo + ad spend, first week free

Social Media Ads is run by one small team, with the HighLevel CRM included and no long lock-in. If this is the piece you need, it can be added to the Social Media Ads work on its own.

Get the free 20-point audit Call 407-901-3113