Google Ads management for small business in Central Florida
You pay for every click, including the ones that were never going to buy. The job is to stop paying for those.
Search ads that catch high-intent customers, with wasted clicks filtered out so budget goes to real leads.
I run the account and a paid search specialist runs the campaigns, for one monthly price plus ad spend.
How much of your ad budget goes to people who will never buy?
Trade keywords attract expensive garbage. "HVAC repair" pulls in DIY tutorials, parts shoppers, people looking for HVAC jobs, and other contractors checking pricing, and every one of those clicks costs the same as a real customer. We build aggressive negative keyword lists around DIY, how-to, salary, hiring, training, wholesale, and rental terms, then keep pruning search terms weekly. On most accounts we inherit, this alone cuts wasted spend substantially in the first month.
Which searches actually turn into booked jobs?
Most contractor leads arrive as phone calls, so an account measured on clicks and form fills is flying blind. We set up call tracking with recording, count only calls over a meaningful duration as conversions, and push outcomes back from your CRM so Google learns which searches turn into actual work. Our reporting then shows cost per booked job by trade, so you can see that a $90 lead producing a $12,000 system replacement is a bargain.
Are you paying for clicks when the schedule is already full?
Home services swing hard with weather and time of day. AC terms spike in the first heat wave, roofing demand follows hail, and emergency searches peak nights and weekends when the competition often pauses. We adjust bids and dayparting around your dispatch capacity, pull back when the schedule is full, and push hard on high-margin work like replacements over low-margin repairs, so the budget follows the jobs you actually want.
Is the page built to turn that click into a call?
Sending every ad to your homepage wastes clicks and drags down Quality Score, which raises what you pay. Each campaign gets a page matched to the search: the water heater ad lands on water heater replacement, with pricing ranges, financing, warranty details, and a call button that is impossible to miss. Better relevance lowers your cost per click , so the same budget buys more calls month over month.
Related services
Most businesses pair this with one or two of these.
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Lead Generation
Every call and form tracked, answered and followed up.
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Social Media Ads
Local audiences, with creative that looks like your work.
Paid search in an AI-search world
More searches now end in an AI answer before anyone clicks. That changes the maths, and we keep the account aligned so paid search still catches the people ready to buy now.
See it working
For JPro, the local ads run at a 35% conversion rate. For SMKD, Google Shopping returns 5.2 times the spend.
Where we work
Local marketing for small businesses across Central Florida. Pick your town.
Common questions about Google Ads
How much should a contractor budget for Google Ads?
Most home service companies start at $1,500-$3,000 per month in ad spend plus management. Clicks in competitive trades often run $15-$50, so a budget too small never gathers enough data to optimize. High-ticket work like roof or system replacement supports more spend than small repair jobs.
What does a lead cost in the trades?
It varies by trade and market, but $50-$150 per lead is typical for HVAC, plumbing, and electrical, and higher for roofing and restoration. What matters is cost per booked job against average ticket, which is why we track calls and CRM outcomes rather than form fills alone.
Should I use Local Services Ads or regular Google Ads?
Both, in that order. Local Services Ads sit at the very top and charge per lead, so they usually deliver the lowest cost per call once you are Google Guaranteed. Search ads then cover the searches LSA does not serve and give you control over messaging for specific services.
How long until the phone rings?
Calls typically start within days of launch. Expect 2-4 weeks to work through search terms, negatives, and bids before performance settles, and about 90 days before conversion data is strong enough for automated bidding to do its best work.
Who controls the ad spend?
You do. You set and approve the monthly budget, it is billed directly by Google to your card, and our management fee is separate. You keep ownership of the account if we ever part ways.
Can you pause campaigns when we are booked out?
Yes, and we plan for it. During peak weeks we can throttle budgets, shift spend toward higher-margin work, or narrow the service radius so you are not paying for calls you cannot schedule.
Can you run ads for several trades under one company?
Yes. Each trade gets its own campaigns, budgets, and landing pages so plumbing results are never hidden inside an HVAC average, and you can see which side of the business your money is actually working hardest.
Talk to me about Google Ads
Call 407-901-3113 and we will go through what you have now and what it would take to get this working for your business.