Social media ads for small business in Central Florida
Your work is good. The question is whether the people nearby ever see it.
Put your work in front of the right local customers and fill your schedule during the slow season.
You get me plus the person who makes the creative, on the same monthly price.
Does your ad look like the work you actually do?
Trades have the best raw material on the platform and most of it sits unused on crew phones. A grimy roof next to a finished one, a rusted panel beside clean new work, a time-lapse of a driveway pour: this stops the scroll in a way stock photography never will. We turn your job photos into ad creative , and because social creative fatigues within weeks, we keep a fresh rotation coming rather than running one ad until it dies.
Are you advertising in the slow season, or only when you are busy?
Home services live and die by timing. Tune-up promotions before the first cold snap, gutter and roof campaigns after a hail event, remodeling offers when tax refunds land, pressure washing in spring. We keep campaigns ready to launch so you can be in front of affected neighborhoods within hours of a storm instead of a week later, when the out-of-town crews have already knocked on every door.
What happens to the people who looked and did not call?
Most homeowners collect three bids and go silent, and the contractor who stays visible often wins by default. Retargeting keeps you in front of everyone who visited your pricing pages or started a form, with financing terms, warranty details, and reviews that answer whatever made them hesitate. It is consistently the cheapest lead source in a contractor account because these people already know who you are.
How fast does a new lead hear back from you?
Facebook lead forms are cheap and easy to fill out, which means they are also easy to forget about. A lead that sits for an hour is usually cold, and by the next morning it is gone. We pipe every form straight into your CRM with an instant text and call alert, and automated follow-up keeps working the lead until someone on your team picks it up. Reporting then ties spend back to booked jobs.
Related services
Most businesses pair this with one or two of these.
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Google Ads
Paid search aimed at the people ready to buy now.
Creative that works for people and machines
The creative still has to stop a person scrolling. We also keep it clear enough that the platforms, and the AI that sorts what people see, can tell who it is for.
See it working
Noah's Mattress Express used video built for the feed to reach more than 500,000 impressions.
Where we work
Local marketing for small businesses across Central Florida. Pick your town.
Common questions about Social Media Ads
Do Facebook ads actually work for contractors?
They work well for replacement, remodeling, and seasonal work where you are creating demand rather than catching it. They work less well for true emergencies, since nobody scrolls Instagram while water is coming through the ceiling. Most contractors run social alongside Google Ads for that reason.
What should a home service company budget?
Most contractors start at $1,000-$2,500 per month in ad spend plus management. Social leads typically cost less than search leads but need more follow-up to close, so budget for the follow-up system as much as the ads.
Are social media leads lower quality than Google leads?
They convert differently. A Facebook lead is earlier in the buying process, so it needs faster and more persistent follow-up. With instant response and a nurture sequence, close rates get close to search leads at a lower cost per lead.
Do you create the ad content?
Yes. Send us job photos from your crews and we handle design, copy, and video editing. We will also give your team a simple shot list so the before-and-after photos you take on site are usable as ad creative.
Can you target specific neighborhoods after a storm?
Yes. We can target by ZIP code or radius around affected areas and launch within hours, which matters when out-of-town crews start canvassing the same neighborhoods.
Can you manage my organic social media too?
We focus on paid ads, but we will coordinate with whoever handles your organic posting so the job photos and offers stay consistent across both.
Talk to me about Social Media Ads
Call 407-901-3113 and we will go through what you have now and what it would take to get this working for your business.