List growth and compliance
A text list is an asset only if it was collected properly. Here is how we grow one that will not get your number blocked.
Collecting permission properly
Every opt-in needs to be explicit and recorded: the form language, the date, and what they agreed to receive. We write the language into your forms, booking flow and in-person sign-up so consent is captured where the customer already is.
Consent is never bought, scraped or assumed from a phone number on an invoice. That is the line, and it is not negotiable.
Growing the list
The reliable growth comes from asking at the moments people already expect it: when a job is booked, when a quote goes out, when a customer signs up for a maintenance plan. Offer something worth having, like a reminder before the season changes, rather than a generic newsletter.
Staying compliant
Registration of the sending number, clear sender identification in every message, an obvious opt-out in each one, and immediate honouring of stop requests. We keep the records so there is something to show if a carrier ever asks.
How we work
SMS is quoted per business because it depends on list size and send frequency. Carrier and message fees are passed through at cost, without a markup, so the invoice stays honest.
Where the list actually comes from
Booking confirmations, quote follow-ups, maintenance reminders and the sign-up at the counter. Each is a moment where somebody is already expecting to hear from you again, and where agreeing to a text makes obvious sense.
That is how a list grows without ever buying one, and it is why the messages get read.
The compliance work is boring and necessary
Registered sending number, written consent language in the forms, clear sender identification in each message, an opt-out in every send, and stop requests honoured immediately. It is not glamorous, and getting it wrong can cost you the channel entirely.
By Eddie Roman, Founder, R Squared. Eddie owns R Squared and works on every account himself, with 20+ years in marketing for local businesses. More about Eddie.
What it costs, and the next step
Custom pricing
SMS Marketing is run by one small team, with the HighLevel CRM included and no long lock-in. If this is the piece you need, it can be added to the SMS Marketing work on its own.
Common questions
What happens if somebody replies STOP?
They are removed immediately and automatically, and the record is kept. That is a compliance requirement and it is also basic manners.
Do you sell lists?
No. Nobody should, and using one would put your number at risk.
Related
- SMS Marketing · the service this guide sits under
- SMS Campaign Setup
Every guide is written for the sms marketing work. See pricing or the case studies for what it produces in practice.