R SquaredDigital Marketing

Home services marketing in Central Florida

You fix things. I make sure the people who need that get your number first, not the third one down the list.

Most of my work is with trades around Central Florida, from HVAC and plumbing to roofing, repair and mobile services. This page is what I do for home services businesses, and what it usually fixes. You can see the other trades I work with as well.

What I do for home service businesses

How do homeowners find you when something breaks?

They search, they look at the map, and they call one of the first three names. If you are not in that list you never hear about the job. Local SEO puts you in the map pack for the towns you actually drive to.

What happens to the calls you miss while on a job?

Most of them call the next company. Missed-call text back answers in seconds, qualifies the job, and books the visit before they try anybody else.

Are you paying for clicks that never turn into jobs?

If you cannot see which searches produced real work, you are guessing with your budget. Call tracking and cost per booked job reporting show you which ads to keep.

Do your reviews win the job before you quote?

Homeowners read reviews before they call. A steady flow of recent reviews, with a reply to every one, does more for a quote than any brochure.

Services that fit home services

Take one, or run them together as one system.

  • Website Design

    Fast, mobile-first websites that turn visitors into customers, built to make calling or booking you effortless.

  • Local SEO

    Win the Google map pack across your service area with profile optimization, service pages, reviews, and local links.

  • Google Ads

    Search ads that catch high-intent customers, with wasted clicks filtered out so budget goes to real leads.

  • Lead Generation

    Every call, form and message in one place, so nothing is lost after hours.

  • Reputation Management

    More reviews, and a reply to every one of them, so the next customer sees a business that answers.

  • AI Agent Automation

    Agents in the HighLevel CRM that answer email and web chat, pick up calls you cannot, book jobs and tell you when somebody is ready to buy.

Where we work

Local marketing across Central Florida. Pick your town.

Common questions

What does this cost?

Website design starts at $199 a month and Google Ads start at $299 a month plus ad spend. Local SEO and lead generation are quoted per business, because it depends on how many services and towns you cover. You get the price before anything starts.

How long before the phone rings more?

Ads can bring calls in the first couple of weeks. Local search takes longer, usually a few months, because the map listing and the pages have to earn their place. Anyone promising page one next week is guessing.

Do you work with HVAC, plumbing and roofing companies?

Yes, and with mobile services, repair and remodeling. The work is the same. What changes is the wording on the pages and the searches we go after.

Do I have to buy ads?

No. Plenty of home service companies grow on the site, the map listing and reviews alone. If you need work this month, ads are the faster lever, and I will say so if that is what I would do.

Who answers when I call?

Me. I own R Squared, and I am the person who works on your account. Call 407-901-3113 and a real person answers.