Facebook & Instagram Ads for Contractors

Facebook and Instagram ads for contractors. We put your before-and-after work in front of homeowners who can afford it and follow up on every lead instantly.

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Pricing Plans

Contractor Social Ads Pricing

Management plus ad spend, with creative production included

Starting at $500/mo

Starting at $500/month + ad spend

Management fee plus your ad spend. Custom pricing available based on campaign complexity, number of platforms, and ad spend volume. Contact us for a free consultation and detailed quote.

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What's Included

What Our Home Services Ad Management Covers

Targeting, creative, and follow-up built around how homeowners buy

Facebook & Instagram Ads

Seasonal offers, financing promotions, and lead forms aimed at homeowners inside your service radius.

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Audience Targeting

Reach homeowners by ZIP code, home age and value, and income instead of paying to reach renters.

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Ad Creative Development

Before-and-after job photos, crew shots, and drone footage turned into ads that stop the scroll.

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Video Ad Campaigns

Short walkthroughs and time-lapse install videos that show homeowners the quality of your work.

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Retargeting Campaigns

Stay in front of homeowners who got an estimate and never called back until they are ready to sign.

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Performance Analytics

Reporting tied to leads and booked jobs, not likes, with creative refreshed before it burns out.

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Demand Generation vs. Waiting for the Search

Google reaches homeowners with a problem today. Facebook and Instagram reach the much larger group who have been putting off a roof, a panel upgrade, or a kitchen remodel for two years and need a reason to finally act. That makes social the right channel for replacement and remodeling work with long consideration cycles, and for filling the schedule during your slow season when search volume dries up. Get started and we will map which of your services suit demand generation.

Targeting Homeowners, Not Everyone Nearby

Half a local audience cannot hire you because they rent. Our audience targeting narrows to homeowners by ZIP code and drive-time radius, then layers in home value, property age, and income so a $20,000 job is not advertised to someone shopping for a $200 repair. Uploading your customer list to build lookalike audiences of people who resemble your best past jobs is usually the highest-performing audience in a contractor account.

Before-and-After Creative Is the Whole Ballgame

Trades have the best raw material on the platform and most of it sits unused on crew phones. A grimy roof next to a finished one, a rusted panel beside clean new work, a time-lapse of a driveway pour: this stops the scroll in a way stock photography never will. We turn your job photos into ad creative, and because social creative fatigues within weeks, we keep a fresh rotation coming rather than running one ad until it dies.

Seasonal and Storm-Response Campaigns

Home services live and die by timing. Tune-up promotions before the first cold snap, gutter and roof campaigns after a hail event, remodeling offers when tax refunds land, pressure washing in spring. We keep campaigns ready to launch so you can be in front of affected neighborhoods within hours of a storm instead of a week later, when the out-of-town crews have already knocked on every door.

Retargeting the Estimates That Went Quiet

Most homeowners collect three bids and go silent, and the contractor who stays visible often wins by default. Retargeting keeps you in front of everyone who visited your pricing pages or started a form, with financing terms, warranty details, and reviews that answer whatever made them hesitate. It is consistently the cheapest lead source in a contractor account because these people already know who you are.

Lead Forms Only Work With Instant Follow-Up

Facebook lead forms are cheap and easy to fill out, which means they are also easy to forget about. A lead that sits for an hour is usually cold, and by the next morning it is gone. We pipe every form straight into your CRM with an instant text and call alert, and automated follow-up keeps working the lead until someone on your team picks it up. Reporting then ties spend back to booked jobs.

Frequently Asked Questions

Common Questions About Social Media Ads for Contractors

They work well for replacement, remodeling, and seasonal work where you are creating demand rather than catching it. They work less well for true emergencies, since nobody scrolls Instagram while water is coming through the ceiling. Most contractors run social alongside Google Ads for that reason.

Most contractors start at $1,000-$2,500 per month in ad spend plus management. Social leads typically cost less than search leads but need more follow-up to close, so budget for the follow-up system as much as the ads.

They convert differently. A Facebook lead is earlier in the buying process, so it needs faster and more persistent follow-up. With instant response and a nurture sequence, close rates get close to search leads at a lower cost per lead.

Yes. Send us job photos from your crews and we handle design, copy, and video editing. We will also give your team a simple shot list so the before-and-after photos you take on site are usable as ad creative.

Yes. We can target by ZIP code or radius around affected areas and launch within hours, which matters when out-of-town crews start canvassing the same neighborhoods.

We focus on paid ads, but we will coordinate with whoever handles your organic posting so the job photos and offers stay consistent across both.

Put Your Best Work in Front of Homeowners

Send us your job photos and we will build campaigns that keep the schedule full through your slow season. Pair social with Google Ads for contractors to cover both the homeowners searching now and the ones still thinking about it.

Get Your Free Consultation Call 407-901-3113
Industries

Social Media Ads by Industry

We tailor this service for the industries we know best.

Home Services Real Estate Legal Medical & Healthcare All Industries