Paid search and Local Services Ads managed for HVAC, roofing, plumbing, electrical, and remodeling companies. We block the DIY and job-seeker clicks that drain contractor budgets and measure everything in booked jobs.
A flat management fee plus your ad spend, billed directly by Google
Starting at $500/month + ad spend
Management is priced on how many trades and service areas you run, not a percentage that punishes you for scaling. You own the ad account and approve the budget. Contact us for a free consultation and a quote based on your market.
Get Your Free ConsultationWe provide comprehensive services to ensure your success
Campaigns split by trade and job type, with budgets weighted toward the work that pays best.
Learn MoreTarget emergency and replacement searches, and block DIY, parts, salary, and hiring queries that waste spend.
Learn MoreAds that lead with same-day service, financing, warranties, and licensed and insured credentials.
Learn MoreTrade-specific landing pages with call buttons, service-area proof, and estimate forms that convert.
Learn MoreBids adjusted by hour, ZIP code, device, and season so you pay up when the calls actually book.
Learn MoreReporting on cost per lead and cost per booked job by trade, with call recordings to back it up.
Learn MoreEmergency work does not wait for your rankings to improve. When a homeowner searches "emergency plumber near me" at 9pm, they call from the top of the page, and Google Ads puts you there today rather than six months from now. That makes paid search the fastest way to fill a slow week, launch a new service area, or catch a storm surge while local SEO builds underneath it. Get a free consultation and we will estimate what leads cost in your trade and market.
Local Services Ads sit above everything else on the page and charge per lead instead of per click, which is usually the best first dollar a contractor spends. Getting in means passing license and insurance checks and background screening, then keeping your response rate and review score high enough to stay ranked. We handle the Google Guarantee application, manage lead disputes so you are not billed for wrong numbers and spam, and run LSA alongside search ads so you cover both the top of the page and the searches LSA does not serve.
Trade keywords attract expensive garbage. "HVAC repair" pulls in DIY tutorials, parts shoppers, people looking for HVAC jobs, and other contractors checking pricing, and every one of those clicks costs the same as a real customer. We build aggressive negative keyword lists around DIY, how-to, salary, hiring, training, wholesale, and rental terms, then keep pruning search terms weekly. On most accounts we inherit, this alone cuts wasted spend substantially in the first month.
Most contractor leads arrive as phone calls, so an account measured on clicks and form fills is flying blind. We set up call tracking with recording, count only calls over a meaningful duration as conversions, and push outcomes back from your CRM so Google learns which searches turn into actual work. Our reporting then shows cost per booked job by trade, so you can see that a $90 lead producing a $12,000 system replacement is a bargain.
Home services swing hard with weather and time of day. AC terms spike in the first heat wave, roofing demand follows hail, and emergency searches peak nights and weekends when the competition often pauses. We adjust bids and dayparting around your dispatch capacity, pull back when the schedule is full, and push hard on high-margin work like replacements over low-margin repairs, so the budget follows the jobs you actually want.
Sending every ad to your homepage wastes clicks and drags down Quality Score, which raises what you pay. Each campaign gets a page matched to the search: the water heater ad lands on water heater replacement, with pricing ranges, financing, warranty details, and a call button that is impossible to miss. Better relevance lowers your cost per click, so the same budget buys more calls month over month.
What management costs, why campaigns underperform, and how to fix them.
Tell us your trades, your service radius, and the jobs you want more of, and we will build the campaigns around them. Most contractors run ads alongside local SEO so paid leads carry the schedule while organic rankings compound.
We tailor this service for the industries we know best.